Straight Talk About Small Business Success

Why Your Business Needs to Rebrand with Salim Omar, CPA

Episode Summary

The market is constantly changing. It is important that your business keep up and build a brand that people will remember. In this episode, Rodney Deloe, CPA interviews our very own Salim Omar, CPA. Salim shares why he decided to rebrand Straight Talk CPAs, what are things to consider when rebranding, and how to make sure that you’re doing things right. Salim Omar, CPA is a much-in-demand speaker, panelist, writer, advisor, author of the popular book “Straight Talk About Small Business Success In New Jersey”, and one of New Jersey’s top CPAs. He believes small businesses are the foundation of our economy and has dedicated his practice to helping them attain financial health and security through his services. With this mission in mind, he’s been able to build one of the most successful and respected firms in the state of New Jersey and has hundreds of raving fans across the state.

Episode Notes

00:01 - 04:07] Opening Segment

• Originally from Kenya, Salim is now a successful CPA and CPA firm owner
• He is passionate about helping entrepreneurs who are in a similar situation as he was before and who want to grow their business

[04:08 - 15:05] Is It Time to Rebrand?

• “Every business needs to rebrand every seven years”
  • The story behind the Straight Talk CPAs rebrand
  • Staying relevant and competitive
• How to come up with ideas for rebranding
  • Based on clients' and team members’ feedback
  • Observing the marketplace
• Salim talks about the new brand: Straight Talk’s Trifecta
  • Streamlining the accounting process through real-time financial data and not just gut feelings
  • Providing clients with forward-looking advice
  • Total client focus by providing an excellent customer experience
• Who’s the ideal client for the Straight Talk CPA rebrand?
• The importance of delivering the best proactive service and supporting business owners despite the economic volatility

[15:06 - 17:52] Closing Segment

• Final words of wisdom from Salim

Connect with Salim at salim@straighttalkcpas.com and visit https://www.straighttalkcpas.com!

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Tweetable Quotes

“Before the marketplace tells us that we are extinct or we are no longer needed, I think the business needs to reflect on itself, look inwards, and say how do we play this game in a bigger way, in a better way?” - Salim Omar, CPA

“The financial data usually tells us a story… something that’s getting in the way of success. So we want to use this data and have a conversation with our clients about what it means and how is it going to affect them going in, in the future.” - Salim Omar, CPA

 “Focus on being proactive, really look ahead and see what problems could come, and solve those problems before they become problems.” - Salim Omar, CPA