Straight Talk About Small Business Success

Unlocking Small Business Success Through Content Marketing Strategies

Episode Summary

Brittany Gregorio is an expert content writer, copywriter, and brand catalyst. She’s had a long career in the corporate world and recently made the transition to start her own virtual assisting business. In this episode she shares her story of how she was able to pivot from corporate work to crafted content, as well as how she managed to bring in more customers by focusing on content marketing. We dive into the importance of creating content that is both value-providing and personal in order to effectively reach your target customer. Brittany will provide valuable tips on how small business owners can use content marketing to grow their business, make it more profitable, and increase customer engagement & loyalty. She also emphasizes the need for businesses to highlight their differentiating factors and origin story so their audience can develop a “like and trust” factor with them. We'll also hear from Brittany about her own journey - involving 10 years in a wheelchair after a horseback riding accident - which relates directly to her brand as an expert problem solver. The key takeaway from this episode is that consistency, frequency, and connecting with your audience are all important elements for successful content marketing. Stay tuned until the end when Brittany offers some great advice about meditating, positive affirmations, honing in on one's craft, and much more!

Episode Notes

[00:01 - 06:53] Opening Segment

• Welcoming Brittany Gregorio to the show
• Unlocking the Secrets of Small Business Success 
• Leverage personal stories, why the business was built, testimonials, etc. to create awareness

[06:54 - 13:07] Unlock Your Differentiating Factors and Create Authentic Content to Grow Your Business

• Content should include origin story, differentiating factors, and personal stories 
• Content should be innovative, fresh, and stand out from competitors
• Business owners should look inwards to find their unique story 
• Content should be consistent and frequent to connect with the audience 
• Content should address the likes, dislikes, wants, and needs of the ideal client

[13:08 - 19:35] Overcoming Challenges to Become an Authentic Brand: How One Entrepreneur Found Success in Content Marketing

• Exceptional content always translates to conversions
• Create super fans by converting cold leads with amazing content 
• Market to message match is key for relevance 
• Ask questions to get into the minds of ideal customers and current clients 
• Content marketing accelerates growth by reaching more people than one-on-one conversations 
• Biggest challenge was being authentic with self and brand 
• Avoiding toxic people and programs led to burning out quickly

[19:36 - 23:58] Closing Segment

• Reach out to Brittany Gregorio!

Ready to transform the sales experience and close more deals? Connect with Brittany and join their program at craftedcontentagency.com.

LinkedIn: https://www.linkedin.com/in/brittanygregorio

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Tweetable Quotes

 “The best thing that you can do is ask questions.” - Brittany Gregorio

“You need to incorporate a piece of your story into your content.” - Brittany Gregorio