Straight Talk About Small Business Success

Transformation and Creative Success

Episode Summary

In this episode of The Straight Talk About Small Business Success Podcast, Salim Omar interviews John Chisum, a 58-year-old entrepreneur who reinvented himself after being downsized and launched his own six figure business. John shares his inspiring story and reveals how he overcame depression by immersing himself in motivational material and business coaching. He explains the importance of being creative with marketing, content, social media and finances to make a meaningful contribution to the world. They also discuss how focusing on customers’ needs is key to getting the best results and making an impact, as well as Steve Chandler’s work as a great resource for entrepreneurs. Join John and Salim for an insightful conversation on small business success, connecting into customers’ needs, and taking ownership of how you present yourself and your products to the world.

Episode Notes

[00:01 - 07:22] Opening Segment

• Welcoming John Chisum to the show
• From victim to a six-figure business
• John's story is one of transformation and overcoming resistance

[07:23 - 14:33] From Hopelessness to Creative Living: A 58-Year-Old's Journey of Self-Discovery

• Lost creativity due to downsizing
• Could easily spot limitations and blind spots in others, but not in self
• Fell into a dark pit of hopelessness and apathy
• Immersed self in motivational materials to regain sense of creativity
• Learned to be creative in business, marketing, content, and social media
• Realized need to be a good human and make contribution to the world
• Found creativity even in finances and tax laws

[14:34 - 21:43] Creatively Serving Your Clientele: How to Connect with Your Audience and Meet Their Needs

• Every artist wants to be seen, loved, acknowledged, and appreciated
• When John first started his business, he realized that less than 1% of aspiring songwriters have songs that are commercial enough to make it out there
• Creativity in marketing is speaking their language 
• Small businesses need to speak in terms of their customers' interests in order to get them interested
• John had to learn to turn his website away from being all about him and make his audience the hero
• Businesses need to take ownership and learn how to creatively connect into the needs of their clients

[21:44 - 27:12] Unlocking Success Through Service: John Chisholm Shares His Favorite Entrepreneurial Resources

• Making it about them is a necessary reminder to always do that because we get the best results and make the biggest impact
• Every person on the planet is tuned to the same radio frequency WIFM (What's In It For Me)
• We have to filter out all the ads that don't enhance our lives
• As business owners, it's easy to get focused on ourselves and think of our own needs instead of how many more people can we serve
• It's just human tendency even for us as business owners to get into a fearfulness and scarcity mindset  

[27:13 - 29:41] Closing Segment

• Reach out to John Chisum!

Ready to transform the sales experience and close more deals? Connect with John and join their program at johnchisum.com.

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Tweetable Quotes

 “You're responsible for how you present yourself and your products to the world.” - John Chisum

“Every artist wants to be seen, loved, acknowledged, appreciated.” - John Chisum