Straight Talk About Small Business Success

The Struggle With Marketing in Small Business

Episode Summary

Mark Havenner is a marketing and communication strategist with a specialized focus on brand and executive thought leadership, strategic content development, and corporate communications strategies. He's got more than 20 years of experience aligning messages and business goals, and developing a myriad of communication vehicles and message strategies for plenty of roster of clients. Today, Mark shares about the struggles with marketing in small businesses.

Episode Notes

[00:01 - 04:09] Opening Segment

• Welcoming Mark Havenner to the show
• Why small businesses are struggling with marketing
• Why there are other strategies that better align with their goals, instead of dumping of big amounts of money

[04:10 - 13:46] Aligning Market Strategies with Goals

• Why marketing is supposed to have goals and objectives
• Why effective marketing is really about a specific goal
• Why the best strategy is to really think about your purpose
• Things a business owner needs to get back to purpose
• If you understand what the customer wants and why and how you're fixing their problem, you're going to succeed
• Creating a value proposition
• Coming back to your purpose and vision

[13:47 - 21:38] A Matter of Burnout

• Why founders become their own bottlenecks
• Why trusting your people can get you out of burnout
• Understanding why you exist and aligning your marketing around that

[21:39 - 23:51] Closing Segment

• Reach out to Mark!

Ready to transform the sales experience and close more deals? Connect with Mark and join their program at havenner.com.

LinkedIn: https://www.linkedin.com/in/havenner

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Tweetable Quotes

 “Just allow people to succeed and fail because their failure isn't gonna destroy your business, but you working yourself to the bone will.” - Mark Havenner

“Once you've defined your purpose and you understand why you exist, what you're trying to do for the world, the industry, the community, the people. Then all of your marketing and communications and PR needs to align around that.” - Mark Havenner