Straight Talk About Small Business Success

The Power of Podcasting

Episode Summary

In this episode of The Straight Talk About Small Business Success Podcast, Salim Omar interviews Andrew Allemann, founder of PodcastGuests.com, discussing the benefits and strategies of appearing as a guest on a podcast. With over 30,000 people using PodcastGuests.com to find guests and podcasts, Andrew has plenty of first-hand experience on the topic. Having started his own podcast in 2014 and running out of people to interview, he created his own platform for finding guests which has grown significantly over the years. He and his wife are both podcasters and understand the challenges that come with hosting a show. Andrew shares tips on crafting a compelling pitch and how to find the right podcast for your message by researching and understanding the audience. He also covers the importance of having a “One Sheet” when pitching to be a guest on a podcast, as well as honing your message by starting off with smaller shows before targeting large ones. Plus, he offers advice on how a company selling alarm services can be featured as a guest on a podcast by looking for niche podcasts related to safety and security or shows that feature entrepreneurs. Tune into this episode of The Straight Talk about Small Business Success podcast to learn everything you need to know about being an effective guest on podcasts!

Episode Notes

[00:01 - 04:12] Opening Segment

• Welcoming Andrew Allemann to the show
• Andrew has been podcasting since 2005 and started podcastguests.com in 2016
• Andrew and his wife are both podcasters and understand the challenges of hosting a show

[04:13 - 08:08] Benefits for Guests and Podcasters Alike

• Benefits of appearing as a guest on a podcast include growing your audience and brand, potentially gaining new customers, and educating the audience
• Benefits for the podcaster include having guests that bring their own audience to the show, entertaining and educating the audience, and creating relationships
• Content marketing is an effective way to start conversations with potential clients and build quality clients
• Podcasting is one popular medium but other forms of content such as writing books, special reports, blog content, etc. should also be part of the mix

[08:09 - 11:58] Crafting the Perfect Pitch for Podcast Guests: Focus on Fit Over Size

• Create a one sheet to pitch yourself as a guest on podcasts
• List topics you can talk about that are related
• Include what you will do to help promote the show afterward
• Customize the pitch to the show and explain why you are a fit for the audience
• Focus on fit over size when starting out 
• Think of it as practice and face every question possible

[11:59 - 15:43] Tips for Selecting the Perfect Podcast Guest

• Companies selling alarm services can be guests on podcasts
• Look for niche podcasts related to safety, security, and technology
• Screen potential guests to ensure they are not pitching a product or service
• Consider smaller players in the space who will work to promote the show after appearing

[15:44 - 19:04] Closing Segment

• Reach out to Andrew Allemann!

Ready to transform the sales experience and close more deals? Connect with Andrew and join their program at podcastguests.com.

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Tweetable Quotes

 “So when you actually craft a pitch to a show, you wanna definitely customize it to the show.” - Andrew Allemann

“When given the choice, go after those podcasts that are a good fit for you as opposed to the size of the shows.” - Andrew Allemann