Straight Talk About Small Business Success

Power Up Your Marketing Through Influencers and Affiliates with Enelin Toneva

Episode Summary

Enelin Toneva experience as a digital nomad helped her understand the pain points of her clients and how the marketing game is changing in this digital age. A founder, speaker, E-teacher, and consultant, she’s worked with business owners to grow and scale their businesses with affiliate, referral, and partnership programs. Listen in and discover new ways to drive sales and generate added revenue!

Episode Notes

[00:01 - 08:01] Opening Segment

• Welcoming Enelin to the show
• From a freelance digital nomad to starting her agency that generates $4 million a year
• Enelin talks about Influencer and Affiliate Marketing, referral programs, and partnerships

[08:02 - 13:56] The Rise of Influencer and Affiliate Marketing

• Influencer and Affiliate Marketing is a word-of-mouth marketing
• More and more business owners are becoming aware of the importance of these marketing strategies today
• The ideal businesses that a digital business can serve
  • Business to Consumer (B2C)
  • Enelin has also worked with an indoor garden company helping with the systems and influencer marketing
• The same strategy could apply to multiple clients while the team continues to learn from each experience

[13:22 - 19:15] Level Up Your Marketing Strategy

• How long does it take to see results in Influencer and Affiliate Marketing
  • Enelin breaks down the timeline that her agency uses
• Gamification in marketing
  • Applicable to affiliates that have been with you for a while
  • Rewarding affiliates and influencers
  • Uses tools for tracking and point system

[19:16 - 22:21] Closing Segment

• Enelin’s final word of advice: Be patient, results don’t happen overnight
• Reach out to Enelin!
   

Connect with Enelin! Visit her website at https://www.vivianagency.com/ and follow her on LinkedIn, Instagram, and Facebook.

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Tweetable Quotes

“They naturally promote your product to their audience in their own way, which works the best. If you tell them exactly how to do it, it would look fake or like an ad. This is not what we want to do. We want them to be natural and happily using your product.” - Enelin Paas 

“When you start your ads, you do your call to action, you put your designs, you put the money in, and off it goes. It's out there in front of the audience, but with affiliates and influencers, it takes time.” - Enelin Paas 

“Influencer and affiliate marketing require creating deep relationships with the people. They want to know you, you need to talk with them, and you create a relationship. And then you will have it forever.” - Enelin Paas