Straight Talk About Small Business Success

How to Connect Effectively with Your Audience with Tim Fitzpatrick

Episode Summary

Tim Fitzpatrick is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. This passion served him well in operating and managing a wholesale distribution company he co-owned for nine years. His company grew an average of 60% a year before being acquired in 2005. Tim started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. Today, Tim shares value-packed insights on how to create and implement a plan to communicate the right message to the right people.

Episode Notes

[00:01 - 02:31] Opening Segment

• Welcoming Tim Fitzpatrick to the show
• Tim  talks about his background working in a family-owned business, getting into real estate, and finally marketing

[02:32 - 08:23]  The Marketing Principles for Small Business

• People rush into marketing because of the different channels available to them that they forget the fundamentals
• Marketing Strategy Trilogy
  • Target market - who are you going to serve within a given market
  • Message - what message are you going to communicate to attract and engage those people
  • Plan - what is the plan to get that message in front of those people
• Really knowing your ideal clients is better than being broad as you cannot serve everyone
  • Be specific even knowing their demographics, psychographics income, revenue, number of employees, etc.
• Focus on 20% of clients that bring 80% of the profits
  • Start with your existing clients that you love working with
  • Who are the most profitable clients
  • Who do we get great results for
• Only by deeply knowing your clients can you create a message

[08:24 - 15:28] Get Your Message To Your Target Audience

• The two biggest mistakes entrepreneurs make when creating their message
  • They talk about themselves
  • The message isn’t clear
• A year-long marketing plan isn’t ideal as marketing is changing quickly 
  • Tim shares how he does his 90-day marketing plan
     

[15:29 - 25:18] Lessons Learned as an Entrepreneur

• You can’t do it all and someone’s already done what you’re struggling with. Ask for help.
• Find a support structure that you can rely on
• How Tim gets inspired
• The importance of thinking long term

[25:19 - 26:52] Closing Segment

• Reach out to Tim!

Connect with Tim at www.rialtomarketing.com. Ready to start creating your simple 90-Day marketing plan? Go to growthmarketingplan.com!

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Tweetable Quotes

“Marketing shouldn't be difficult. All you need is the right plan.” - Tim Fitzpatrick
 

“We can't create a plan to get where we want to go until we know where we're starting from.” - Tim Fitzpatrick

“Why reinvent the wheel? You don't need to go into a new marketing channel until you fully optimize what's already working.”  - Tim Fitzpatrick

“Longer-term plans become very complex and complexity gets in the way of getting to results”  - Tim Fitzpatrick