Straight Talk About Small Business Success

Finding Franchising Success with Jon Ostenson

Episode Summary

Want to become an entrepreneur but don’t know how to take the next step? Here’s why franchising might be a better fit for you than starting a business from scratch! Joining us in this episode is Jon Ostenson, the foremost expert on the fast-growing world of ‘Non-Food Franchising’. Having experience as an Inc. 500 franchisor, a multi-brand franchisee, a franchise investor, author, and consultant, Jon has a passion for educating and supporting others as they explore business ownership opportunities. He is also the CEO of FranBridge Consulting and has helped thousands of entrepreneurs and investors explore business ownership and investment opportunities. He is the author of 'The Book on Non-Food Franchising’' and is a frequent contributor and thought leader for publications on the topic of franchising and franchise investments. Prior to FranBridge, Jon was the President of ShelfGenie, a national franchise system with 200+ locations. Listen in and learn all you need to know about getting into the franchising space.

Episode Notes

[00:01 - 05:13] Opening Segment

• Welcome to the Show! 
• Get to know our guest, Jon Ostenson
• Serving those who are desiring business ownership
• Discovering the many avenues of franchising
• What is non-food franchising?

[05:14 - 19:44] Setting Up a Successful Franchise Business

• The pros and cons of franchising 
• How to earn passive or semi-passive income through franchising
• Getting a GM to manage the day-to-day operations
• Why real estate investors are a great fit for franchising
• businesses you don't think of, but there's great cash flow involved in those
• What’s the cost and profitability of franchising
• Franchising is a system and it has been tested
• How Jon and his team are helping clients make the right franchise selection
• The current state of the franchising space and where it’s heading

[19:45 - 21:09] Closing Segment

Connect with Jon through LinkedIn and Facebook! Head over to FranBridgeConsulting.com, sign up for their newsletter, and get a copy of their upcoming book, The Book on Non-Food Franchising by Jon Ostenson.

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Tweetable Quotes

“You have a playbook, day one. You're not questioning product-market fit. It's been proven out and you've just go to go execute. You've got a coach on the sidelines and a franchisor.  The better you do, the better they do, so they're supporting you.” - Jon Ostenson

“You get a lot of really good data inputs to really help set you up for success, making sure that you're making the right decision.” - Jon Ostenson

“There's some degree of hesitancy and nervousness, and I do think a franchise is oftentimes a better fit for them, because, again, you're not all in on your own.” - Jon Ostenson