Straight Talk About Small Business Success

Break Away from Boring! Be Different, Be Audacious with Roy Osing

Episode Summary

In today’s highly competitive market, how can you stand out and survive? As President of a major data and internet company, Roy Osing’s leadership and audacious ‘unheard-of ways’ took the company from its early stage to $1 Billion in annual sales. Today, he joins us to give a step-by-step breakdown of how businesses can get out of the herd and set themselves up for success by starting with an “Only Statement.” He also encourages leaders to be audacious with their ambitions, move away from the common, and get creative with the way they do business. Roy Osing is a former president, CMO, and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business. He is a resolute blogger, keen content marketer, dedicated teacher, and mentor to young professionals. As an accomplished business advisor, he is the author of the no-nonsense book series ‘BE DiFFERENT or be dead.”

Episode Notes

[00:01 - 05:33] Opening Segment

• Welcoming Roy Osing to the show
• The story behind BE DiFFERENT or be dead
• Why breaking away from tradition is key to business survival

[05:34 - 11:33] Finding A Competitive Advantage

• How Roy took a startup to a billion-dollar business
• Knowing what makes us unique with The Only Statement
• What are clap-trap expressions and why should we avoid it
• Marketing needs to focus on customer cravings, not on needs
• The only statement should always be a draft

[11:34 - 17:25] Leading with Audacity

• Roy shares his definition of being audacious
• Throwing away benchmarking and copying
• Start being audacious by having an audacious goal

[17:26 - 21:45] Closing Segment

• Roy’s advice to listeners
  • Now is the time to be different and audacious!
  • Light fires in people to get great results
• Reach out to Roy!

Connect with Roy! Check out his website, BE DiFFERENT or be dead, where you can find his blog and books, and some thoughtful remarks from people who enjoy his work. Email him at roy.osing@gmail.com! He would love to hear from you!

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Tweetable Quotes

“You need to start with coming up with a competitive claim that is clear and crisp and defines your uniqueness.” - Roy Osing

“You always need to be nimble... Declare what you're special at, get to market with it, and be prepared to revise it on the run. That's the process that works in the real world today.” - Roy Osing

“If you don't insert an audacious growth goal. You don't have any incentive to be creative, right?” - Roy Osing

“ It is time to break away from the common approach that people use to running organizations. It's time to break away from copying. It's time to break away from textbook theoretical approaches to running a business.” - Roy Osing